Parties may be breaking data laws to target voters

Political parties could be breaking data protection law by “micro-targeting” adverts at voters based on posts and data held by Facebook without due transparency, legal experts have said.

Lawyers told The Times that they believe parties have a responsibility under data protection laws to notify voters that they are using analysis of data from third-party sites to focus their campaigns, and to explain how targeting works.

Parties and social networks could face fines of up to £500,000 if found to be breaking the rules.

Read on… https://www.thetimes.co.uk/edition/news/parties-may-be-breaking-data-laws-to-target-voters-h6vbdkqgn

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Gallery | This entry was posted in General Election 2017 and tagged , , . Bookmark the permalink.

2 Responses to Parties may be breaking data laws to target voters

  1. Colin Tawn says:

    That is why sensible people like me avoid social networking sites. I’ve got better things to do than spend valuable time talking to people who want to expose their beliefs, personal habits and every foible to the wider world.
    Let the politicians work it out for themselves-like Sir Kev did. (He avoided my home like the plague when he was canvassing on Sunday. Wonder why?) 🙂

    • Janet Green says:

      “He avoided my home like the plague when he was canvassing on Sunday. Wonder why?”

      Oooh. Is this a Quiz Competition? What’s the prize for guessing correctly?
      Are we only allowed one attempted answer, or as many as we like? I’ll just try one to begin with…

      Was it the smell?

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